Kia recognized as number one non-premium brand by J.D. Power
Looking to buy a new car or SUV? Well, now Kia has given you have one more reason to shop at Kendall Kia Nampa. According to J.D. Power, Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands in the U.S.
For the fourth year in a row, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS). The Kia Sorento (Midsize SUV) and Rio (Small Car) led their respective segments, while the Optima (Midsize Car), Sportage (Small SUV), and Sedona (Minivan) placed second with the Forte (Compact Car) in third.
“Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With two segment winners and four additional models finishing in the top three of their respective segments, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”
The annual report analyzed responses from 75,712 respondents regarding 240 vehicle models across 26 segments. Evaluation categories include driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicles owners.
Come by your local Kia dealership today to find out what makes these quality Kia models a great fit for you.